The old logo of Dhiraagu wasnt pretty or particularly likable or even reflective of Maldives (it was more a reminder of Cable&Worthless) but it had more character than this new one! Red? Blood? Martyr? Communist? wat? Apparantly, when you say "A company is in the red" it means the company is losing money! (http://www.factmonster.com/ipka/A0769383.html)
On the other hand http://sbinformation.about.com/cs/advertising/a/colors.htm this article says "Red: Passion. Excitement. Danger. Red is the color of attention.... Use red to inject excitement into your brand."
Dhiraagu is feeling excited and competed with!?
My interpretation of this: Everytime a competition comes along change logo ! Is that it?? but then again, how often do these guys get competition (EkekekeE)On the other hand http://sbinformation.about.com/cs/advertising/a/colors.htm this article says "Red: Passion. Excitement. Danger. Red is the color of attention.... Use red to inject excitement into your brand."
Dhiraagu is feeling excited and competed with!?
Boney looking hand.. reminds me of drugged hand of Sir Robert Geldof (Bod Geldorf) in the movie of "The Wall". I am a bit confused as to the displayed motives of the company now! white hand.. a concept of neatness; displaying purity and sincerity.. but the red background and white palm also reminds me of a STOP sign!! Well, one article of 4th July in Evening Weekly (by Vaail Zahir Hussain) did say it was the "touch" or "hi-5" kinda hand! But the same article did mention that it was out of fasion as well!
Bottomline? the logo doesn't suit a telecom company neither does it say anything about a "maldivian touch." I dont like it and i dont get it! A logo is supposed to promote the company.. show the might of it! not let ppl go "urrgh!!?"
6 comments:
Vail says:
"Their brand looks new and exciting, the logo is one of the best concepts developed so far in the Maldives. They have taken a more liberal outlook trying to portray themselves as the hip, pop culture, and youth friendly neighbor."
He doesn't tell you exactly why this is one of the best concepts. I get the feeling that he was doing a favor for someone by writing this article.
When I went to Dhiraagu for some service, I asked the girl at the counter if their new uniform was going to have a palm printed on the left side of their chest. She looked at me a little confused.
Bob Geldorf was in "The Doors"????
I thought it was "The Wall"
;)
YES gaanagaa!! i sit corrected!! i'l fix that in the blog. Thanx a lot.
Simon: Cons-piracy! Draw bad logo, get money, ask friend to promote, share profit, laugh at own creation
It's a meaningful logo. A good slap on our faces which eventually turn red. We deserve it after using and abusing them for so long.
the point is, whatever they have for a log, be it a stop sign or a dick, people will talk about it, over and over again, it would be a topic and people would hate/like and make cakes that look like it. this is what they want. everyone now associates red with dhiraagu, that hand thing with dhiraagu. they got what they wanted. congrats to them, and thanks to all of us.
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