The old logo of Dhiraagu wasnt pretty or particularly likable or even reflective of Maldives (it was more a reminder of Cable&Worthless) but it had more character than this new one! Red? Blood? Martyr? Communist? wat? Apparantly, when you say "A company is in the red" it means the company is losing money! (http://www.factmonster.com/ipka/A0769383.html)
On the other hand http://sbinformation.about.com/cs/advertising/a/colors.htm this article says "Red: Passion. Excitement. Danger. Red is the color of attention.... Use red to inject excitement into your brand."
Dhiraagu is feeling excited and competed with!?
My interpretation of this: Everytime a competition comes along change logo ! Is that it?? but then again, how often do these guys get competition (EkekekeE)On the other hand http://sbinformation.about.com/cs/advertising/a/colors.htm this article says "Red: Passion. Excitement. Danger. Red is the color of attention.... Use red to inject excitement into your brand."
Dhiraagu is feeling excited and competed with!?
Boney looking hand.. reminds me of drugged hand of Sir Robert Geldof (Bod Geldorf) in the movie of "The Wall". I am a bit confused as to the displayed motives of the company now! white hand.. a concept of neatness; displaying purity and sincerity.. but the red background and white palm also reminds me of a STOP sign!! Well, one article of 4th July in Evening Weekly (by Vaail Zahir Hussain) did say it was the "touch" or "hi-5" kinda hand! But the same article did mention that it was out of fasion as well!
Bottomline? the logo doesn't suit a telecom company neither does it say anything about a "maldivian touch." I dont like it and i dont get it! A logo is supposed to promote the company.. show the might of it! not let ppl go "urrgh!!?"